How do successful people take ideas from scratch and transform them into valuable assets that create huge benefits?. How can they do this multiple times and replicate the success over and over again?. How do they manage to find the right people to partner to develop and promote a project?. How do they identify value on things that no one ever thought of?.

No matter what your background is or who you are working work for, you are always providing at least a piece of a business plan that someone else ideated.

• Wouldn’t it better if you could learn how to formulate, evaluate and promote complete project packages?.
• How many projects would you be able to create using your unique knowledge and expertise?.
• How could you link those skills with the many technologies and collaboration tools available out there to generate multiple successful projects over and over again?
  

Disruptive technologies, smarter customers and an increasing market of global and local competitors have redefined how products and services are developed, marketed and measured. No matter a company’s size or industry, new creative ideas and solid, well-crafted projects are necessary to preserve value creation and permanence.

Most people know many things about businesses and projects but they normally lack a formal understanding of how business decisions are interconnected to each other or how to generate ideas with commercial potential and move them through the corresponding evaluations up to implementation and development mode. But, among so many different business opinions and noise out there, what approaches should I follow?, how can you learn different tools that can be put together to promote projects of any size and at any location?

This book does exactly that for you.

In Project Developers 2.0 we have combined handpicked tools and techniques developed by the most brilliant minds in the industry, with the real life experience of our business development teams and different technologies available today, to create a systematic approach that will take any business initiative from scratch to the implementation stage

At Innovatar and TurnKeyMasters, much of the day-to-day work and research of our Development Team and our Business Plans Assistance Program (BPA) focuses on formulating, evaluating and promoting new investment projects. Likewise, the unique experience of Innovatar Connections on managing collaborative business networks around the world provides a perfect complement to take the business development process to the next level: Business Networks.

This book is based on the extensive experience of both companies and a rigorous analysis of many successful cases from our projects database.

The result is a comprehensive guide that will take the readers step-by-step through the stages of creating new project opportunities, making them financially viable and implementing a cost-effective promotion plan.

Different tools available to everyone such as Microsoft Excel, Google Maps and Google Trends are built-into the book as a normal part of the process for market research, demand forecasting and location decisions.

In essence, this book is aimed at bridging the gap between a business-related person, and a professional business evaluator, capable of successfully undertaking different projects of varied nature.

The book includes a systematic approach which is followed throughout all the chapters, to move any project idea from the initial evaluation stages through a complete strategy development, feasibility study and a successful implementation:

To define product characteristics and expected performance of the product, taking into account the current knowledge about competitors and markets as well as the production process that will be implemented.

Collect relevant information about Competitors, Products and Suppliers as the platform of a good strategy development process and implementation.

Choose the right location for a project manufacturing, retail or service operations no matter what country or region the company is targeting.

The current production capability, combined with the global reach and standard “commerce” language provided by the internet and all of its web technologies have produced a powerful global platform, in which finding a company to manufacture your products or supply raw materials is as easy as buying a book from Amazon.

Believe it or not, but many products have the capability of being successfully promoted in markets that were not attainable or thought of in the past. All you need to know is how to get the information to pre-evaluate those markets and the contacts that will help you make it happen.