Although each investment project is unique and must be treated in a particular manner, the methodologies to take them through from a simple idea to a reliable operational mode can be adapted to face any situation:
A fuel retail company evaluates the creation of a new Natural Gas (NG) Distribution company that will focus on industrial customers. These customers are currently burning propane for their process
Due to the rapid increase of the global demand, an acai berry producer is considering to eliminate his current plantations of other berries and Noni to increase the production of the popular fruit
An electronic equipment manufacturer, is trying to identify the best location for a new plant to assemble MP3 players and smart phones
The Product Development Team of a digital imaging company is working on the development of a newer version of their digital camcorder
The development team can create value by eliminating overrated, expensive features and identifying others that improve the value perceived by the target customers. These decisions must be based on specific information about the market and customers behavior. The tools and techniques included in the book will help developers identify relevant features to improve user experience and other dispensable features that can be immediately gotten rid of.
The owner of a dairy factory is planning to close one production line due to the continuous demand reduction
Rather than reducing the production, the plant manager should try to increase the product demand by identifying potential, non-conventional customers for their products, and by opening other markets and low-cost marketing channels. The book explains different tools to convert non-customers into frequent buyers and to identify new unconventional markets.
The feasibility study focuses on helping answer the essential question of “should we proceed with the proposed project idea?"
A feasibility study is the evaluation of a project proposal designed to determine the possibility and profitability in carrying out a designated project. Generally, a feasibility study includes a technical and financial evaluation, and normally precedes technical development and project implementation. In other words, a feasibility study is an evaluation or analysis of the potential impact of a proposed project.