Learn from competitors, avoid their mistakes and create your own markets

Identifying project opportunities, watching industry trends, product evolution, uncovering market niches, finding new business opportunities.

Practical techniques to analyze markets, competitors,  product offers, commercialization channels, suppliers market and supply chain, buyers behavior, demand forecasting and different tools to identify potential competitors and alternative products.

Adjusting the features of your offer, targeting uncontested markets, finding ideas on other products and industries, targeting non-customers, going beyond the existing demand, go online, social and international.

Defining product features, designing for your target market, issuing design specifications, produce yourself or outsource production?, designing for manufacturability, creating better services, designing for emerging markets.