Implement a complete and effective promotion plan

PR tools and channels available, PR campaign management, new rules of PR, print media, electronic media, press conferences, parties, referral systems, worth-of-mouth marketing, create buzz for free, PR in emerging countries and more.

Reaching international markets, getting to know potential partners, finding service suppliers, different ways to be found, international promotional activities, export products strategy, introduction plans, sales contracts, freight & insurance, export-import circuits, means of payment on international trade, FOB,CIF prices and more.

Promotional tools available online, eCommerce, positioning and promotional strategies, Social Media, Websites, multilanguage media, Blogs, Social Networks, Market places, Study Cases.

Negotiating with larger companies, approach the right parties with the right sequence, design value creating deals, conflict-solving tactics, map your negotiation strategy, developing and managing relationships in emerging countries.

Steps before start writing, write for the evaluators, language to use, sections to include, avoiding boilerplates, creating an attractive executive summary, follow up.